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My customers have formed a flock, so what, it costs me nothing?

My customers have formed a flock, so what, it costs me nothing?

 What does it matter if my customers are behaving as a collective rather than individuals? Should I, as a marketer, care if they have formed a “flock”?

The answer is yes, because what happens within that network or flock can be counter-intuitive and may lead you to make bad communication choices

 

Articles from the “Stat in the Hat” Tim Drye who works with Registry Trust as part of RTStreetwise.


After an initial career in academia, Tim founded DataTalk in 1996 and also joined RT Streetwise in 2007.  His intention was to apply the developing statistical techniques to commercially relevant data and challenges.  Since then he has been engaged in a wide variety of sectors and applications.  This has encompassed manufacturing, distribution, marketing, selling and service.  He has specialised in the insights that arise at every stage in the interactions, connections and motivations with people as employees, intermediaries and consumers.  In 2016 he was delighted to take over the leadership of the Demographics User Group and build on its legacy of commercial analysis.